C G CRM GOALIE C G CG
Lead defense for home-service contractors

Stop paying for leads you already own.

CRM Goalie sits between your lead vendors and your CRM. Duplicates, re-sold contacts, existing customers, and fake numbers are turned away before they hit your bill — with a reason code and a paper trail.

We do the entire hookup. You change nothing about how you buy leads.

SAVE REPORTAUGUST
Vendor A462.00
Vendor B210.00
Vendor C342.00
NOT PAID$1,284
~20%of a typical pay-per-lead budget goes to duplicates, repeats, and fakes.
30/60/90day duplicate windows, set per vendor. A repeat inside your window is not a new lead.
$0what a blocked lead costs you. Every save is itemized on your monthly report.
What we block

You're buying the same homeowner twice. Sometimes three times.

Vendors bill per lead — nobody on their side checks whether you already own the record. The Goalie checks. Every lead, every vendor, before it's billed.

01

Duplicates

Two vendors, one homeowner. The second copy of a record you already hold is rejected on arrival.

DUP-30D
02

Re-sold leads

The same lead, sold back to you inside your 30, 60, or 90-day window, is not a new lead. Turned away automatically.

RESOLD-90D
03

Existing customers

Your own customer, billed back to you as a fresh lead. Blocked on sight against your live CRM records.

ACTIVE-CUST
04

Active prospects

Already quoted, already in your pipeline, already yours. Vendors don't get paid twice for a contact you're working.

IN-PIPELINE
05

Fake phone numbers

Invalid, disconnected, and pattern-fake numbers are validated before the lead is accepted — not after you've dialed four times.

FAKE-PHONE
06

Dead emails

Bounced domains and throwaway inboxes are flagged at the door, so junk contacts never pollute your follow-up.

BAD-EMAIL
The leak check — fig. 01

Run your numbers.

Three sliders, no email required. This is the industry-benchmark estimate — your exact figure comes from running log-only mode on your real feed.

300
$45
2

ESTIMATE ONLY — BASED ON INDUSTRY LEAD-QA BENCHMARKS (~12–30% REJECTABLE, RISING WITH VENDOR OVERLAP). THE GOALIE'S LOG-ONLY MODE MEASURES YOUR REAL NUMBER BEFORE ANYTHING IS EVER BLOCKED.

ESTIMATED LEAKAGE — LIVE READING
0% 15% 30%
LEAK RATE · 16% OF WHAT YOU'RE BILLED
JUNK LEADS / MO48
COST / MO−$2,160
A goalie keeps, per year$25,920 /yr
THE LONG VIEW — FIVE YEARS UNGUARDED−$129,600
WHAT LEAKS, MONTH BY MONTH

ONE FLAT MONTHLY FEE, SIZED TO YOUR VOLUME — IF THE REPORT DOESN’T BEAT IT, THAT MONTH IS FREE

Get my real number — free
How it works — fig. 02

One goalie. Every net.

Your vendors keep sending leads exactly the way they do today. We stand in the middle.

LIVE INTERCEPT — DEMO FEED EVERY LEAD · CHECKED IN <1S
INTAKEWEBHOOKS · EMAIL · APIS
YOUR CRMCLEAN ONLY
REJECTED3
PASSED44
INTERCEPT LOG
09:41 · M. THOMPSON · DUP-30D · −$42
09:37 · J. ALVAREZ · FAKE-PHONE · −$38
09:22 · R. WHITFIELD · ACTIVE-CUST · −$42
WITHHELD (DEMO)$122
i.

We plug in

We connect your lead sources — webhooks, email parsing, vendor feeds — and your CRM. Our team does the entire hookup; most shops are live within a week.

ii.

Every lead is checked

Against your CRM, your purchase history, and contact-validity checks — in under a second. Duplicate windows, customer match, phone and email validation.

iii.

Junk is turned away

Vendors that accept rejections get an automatic reject with a reason code. Platforms that don't — the junk is logged anyway, and your dispute file writes itself.

Your vendors bill per lead. Nobody was checking the invoice.
Now somebody is.

A shop buying 300 leads a month is likely paying for ~48 it already owns.

Run your numbers
The Save Report

The end of "trust us" billing.

Once a month, a statement of everything you didn't pay for — which vendor sent it, why it was blocked, and what it would have cost.

  • Per-vendor breakdown. See which sources send clean volume and which ones pad the invoice.
  • Reason-coded line items. Every block is auditable — no black box, no judgment calls.
  • Dispute-ready. Where platforms don't accept automatic rejections, the report is the evidence you take to your rep.
SAVE REPORTAUGUST — SPECIMEN
Vendor A11 BLOCKED · 8 DUP · 3 ACTIVE-CUST462.00
Vendor B6 BLOCKED · 4 RESOLD-90D · 2 FAKE-PHONE210.00
Vendor C9 BLOCKED · 5 DUP · 4 BAD-EMAIL342.00
Marketplace D7 FLAGGED · DISPUTE FILE ATTACHED270.00
You didn't pay for$1,284
Credit Recovery

We don’t just block junk. We claw it back.

The big marketplaces that don’t accept automatic rejections still owe you credits under their own policies — wrong numbers, duplicates, out-of-area, “never requested service.” Almost no contractor files for them. The Goalie files.

  • Evidence, not complaints. Every flagged lead becomes a claim packet written in the platform’s own credit language — carrier lookups, duplicate records, timestamps attached.
  • Deadlines never slip. Claim windows are tracked per platform; every claim goes in on time, and a denial with good evidence gets one clean escalation.
  • You approve, we file. One weekly tap from you — or hand us the keys and it’s fully handled.
  • Pay only on wins. Recovery is an add-on for marketplace-heavy operations — charged only on credits actually won, itemized on your monthly statement.
FILED ON TIME
CREDIT CLAIMSAUGUST — SPECIMEN
Marketplace AWRONG NUMBER · CARRIER PROOF ATTACHEDGRANTED 96.00
Marketplace ADUPLICATE · CRM RECORD MATCHEDGRANTED 88.00
Marketplace BOUT OF AREA · ZIP VS SERVICE MAPFILED 74.00
Marketplace ANEVER REQUESTED · STATEMENT LOGGEDGRANTED 92.00
Marketplace CDISCONNECTED LINE · CARRIER PROOFPENDING 62.00
Recovered this month$276
Lives where you workSIX WAYS IN · ONE GOALIE
CRM GOALIE POST01
GHL
HighLevelCRM
CRM GOALIE POST02
ST
ServiceTitanCRM
CRM GOALIE POST03
HS
HubSpotCRM
CRM GOALIE POST04
JN
JobNimbusCRM
CRM GOALIE POST05
{ }
WebhooksDELIVERY
CRM GOALIE POST06
@
Email parsingDELIVERY
Pricing

Flat rate. No percentage games.

One flat monthly number, sized to your operation in a single conversation — never a percentage of your ad spend, never a contract. If the monthly report doesn't show more saved than the fee, cancel.

StarterONE LOCATION
FLAT MONTHLYOne number, sized to your volume
  • Up to 250 leads checked monthly
  • Duplicate & re-sell windows (30/60/90)
  • Phone & email validation
  • Monthly Save Report
  • Full hookup done for you
Sign up for Starter

THE REPORT BEATS THE FEE — OR THAT MONTH IS FREE

MOST SHOPS
ProMULTI-VENDOR AD SPEND
FLAT MONTHLYOne number, sized to your volume
  • Up to 1,000 leads checked monthly
  • Everything in Starter
  • Existing-customer & pipeline matching
  • Dispute files for closed platforms
  • Priority support
Sign up for Pro

MOST SHOPS LAND HERE — FULL MULTI-VENDOR COVERAGE

ScaleMULTI-LOCATION & FRANCHISE
TAILOREDScoped to your footprint, still flat
  • Unlimited locations & volume
  • Custom rejection rules per branch
  • All CRM & vendor integrations
  • Dedicated onboarding
Message us

PRICED TO YOUR FOOTPRINT, STILL FLAT

MONTH-TO-MONTH · NO SETUP FEE · NO PERCENTAGE OF YOUR AD SPEND

FAQ

Fair questions.

Will this block junk from the big marketplaces?

Vendors that accept programmatic rejection get automatic blocks — you simply don't pay. Some large marketplaces run crediting internally and don't allow it; for those, every junk lead is still logged, reason-coded, and packaged into a dispute file you take to your rep. Either way, nothing slips by unnoticed anymore.

What if it blocks a lead I actually wanted?

You start in log-only mode: the Goalie flags but doesn't reject, and you compare its calls against reality. When the flags match, you flip it live. Every rejection after that is logged and reversible, and you set the rules — the windows, the vendors, the exceptions.

Do I have to change how I buy leads?

No. Keep every vendor, every campaign, every budget exactly as it is. We sit between their delivery and your CRM — your vendors don't need to do anything differently.

How long does setup take?

We do the hookups, not you. HighLevel shops are usually live within a day or two; other CRMs typically within a week. Setup is included — no onboarding fee, nothing for your team to install.

Can you get money back on junk I was already billed for?

On the big marketplaces, often yes. They publish credit policies — wrong numbers, duplicates, out-of-area — and our Credit Recovery add-on files documented claims under those policies for you, on deadline, with the proof attached. You’re only ever charged on credits actually won, and recoveries show up itemized on your monthly statement.

What's the contract?

Month-to-month, flat rate. The monthly Save Report shows exactly what was caught and what it saved — if that number isn't comfortably above the fee, cancel. That's the whole deal.

Get your number

Put a goalie in the net.

Send your info and we'll run a complimentary leak check on your real lead feed — log-only, nothing gets blocked. What comes back is an itemized look at what you're paying for that you shouldn't be.

COMPLIMENTARY · NO OBLIGATION · YOUR INFORMATION STAYS WITH US